09 January 2012

Must read: Lucy's 2011 guff awards

Read Lucy Kellaway's 2011 guff awards... then ask yourself who, among your colleagues, clients or suppliers, has the worst or most pretentious job title or who should be awarded a Sound and Fury Cup or a prize for the spurious use of percentages, to name but two of Lucy's wonderful categories.

Then see if you can get your communications department to review your company's mission statement and press release boilerplate and replace them with texts that actually says something that people outside your company can relate to and take seriously.

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