“ … the more disruptive innovations like the internet boost the overall productivity of the economy, the more room there will be for old-fashioned industries that focus on quality and heritage rather than novelty. Sometimes the best way forwards is backwards.”Specialist translators should focus on niche markets where price and customer-imposed tools are less critical, in a word on niches where 'brain crafting' is a plus.
This blog focuses on a small niche in the language services market, namely the adaptation between French and English (and to some extent other language pairs) of technical journalism for clients who seek to influence a clearly definied readership. Typical projects include website localisation, press releases and technical articles designed to shape opinions rather than simply inform. My blog is also a repository for occasional items of interest to translators and linguists in general.
11 July 2014
Brain-crafted translations
On 14 June Schumpeter wrote in the Economist:
French-English Glossary of Naval Technology v25 (#NavTechGloss v25) This glossary is intended primarily for French-to-English translators ...
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OSASCOMP = Opinion, Size, Age, Shape, Colour, Origin, Material, Purpose QOSASCOMP = Quantity, Opinion, Size, Age, Shape, Colour, Origin, ...
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Tommy Butler of Atrinex has posted a corporate bullshit generator . He uses a Dilbert strip as an attention grabber: Tommy writes...
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While beyond my blog's usual scope, this item may prove useful to translators and interpreters working from or into English in any field...