The ATA has posted an article I submitted on the Science and Technology Division's blog.
The article, dated 3 January 2019, is entitled A Lexicon Backstory and subtitled How transcreating promotional technical journalism gave rise to a different type of Fr-En lexicon
In it, I explain how my French-English glossary of Naval Technology -- which is now freely downloadable -- came into being.
This blog focuses on a small niche in the language services market, namely the adaptation between French and English (and to some extent other language pairs) of technical journalism for clients who seek to influence a clearly definied readership. Typical projects include website localisation, press releases and technical articles designed to shape opinions rather than simply inform. My blog is also a repository for occasional items of interest to translators and linguists in general.
ChatGPT, a drafting aid for translation by emulation
On 17 October 2011, I published the first of two posts summarising my general approach to the type of translation/adaptation services I was ...
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OSASCOMP = Opinion, Size, Age, Shape, Colour, Origin, Material, Purpose QOSASCOMP = Quantity, Opinion, Size, Age, Shape, Colour, Origin, ...
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Under the heading How To Do World Domination Right: 5 Tips For Better Localization , Jessica Stillman, a contributor to the Forbes blog , p...
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I've been looking for comments and information on the trend adopted by some newspapers and magazines regarding kickers, straplines, or w...