04 November 2014

A revolution in defence marketing?

Article: Eurofighter turns to social media with Indonesia pitch, FT, 4 November 2014 by Ben Bland and Peggy Hollinger.

Quote:
Many defence companies focus their lobbying on governments but ... Eurofighter hopes to jump ahead of its rivals by taking its sales pitch straight to the young, social-media savvy population.
Comment 1: Amazing!

Comment 2: If this takes off it could have significant impact on the importance of pithy, punchy slogans and messages by defence contractors aimed at a completely new public.
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