Great title. Excellent article.
Read it here.
In response to a reader comment, Kevin Hendzel writes:
"My core belief is actually a bit more radical. I believe that translation is essentially all about content and subject-matter expertise and really about nothing else at all. The language aspect of translation is trivial. (You heard it here first.)"
I think 'trivial' is too strong, but I agree with what he says. Perhaps 'less important' would have suited me better. As a translator that has focused on a single (though admittedly broad) subject for over 15 years, I also believe that I practise when Kevin preaches.
This blog focuses on a small niche in the language services market, namely the adaptation between French and English (and to some extent other language pairs) of technical journalism for clients who seek to influence a clearly definied readership. Typical projects include website localisation, press releases and technical articles designed to shape opinions rather than simply inform. My blog is also a repository for occasional items of interest to translators and linguists in general.
ChatGPT, a drafting aid for translation by emulation
On 17 October 2011, I published the first of two posts summarising my general approach to the type of translation/adaptation services I was ...
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OSASCOMP = Opinion, Size, Age, Shape, Colour, Origin, Material, Purpose QOSASCOMP = Quantity, Opinion, Size, Age, Shape, Colour, Origin, ...
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Under the heading How To Do World Domination Right: 5 Tips For Better Localization , Jessica Stillman, a contributor to the Forbes blog , p...
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I've been looking for comments and information on the trend adopted by some newspapers and magazines regarding kickers, straplines, or w...