If anyone can point me to a site that has thought of foreign journos to the point of helping them with relevant journalistic devices in key target languages, beginning with -- now what are these things called? -- those concise and hopefully at least gently favourable capsules that remind readers what a company does.
Here, for instance, are examples of how the Financial Times refers to Jane’s:
- IHS Jane’s, the military publishing group [FT January 31, 2011]
- Jane’s Information Group, publisher of the renowned Jane’s Defence Weekly [FT Alphaville June 13, 2007]