Now let me move on to a couple of preliminary points on the challenges of translating MS&BW.
First, IMHO MS often proves one of the most difficult text categories for the conscientious translator.
Second, bad MS -- by which I mean MS that remains incomprehensible even to those familiar with the BWs, the company and its policies -- presents translation challenges that are literally beyond the pale, hence beyond anything except painful case-by-case analysis.
Allow me, therefore, to restrict this discussion to MS that is comprehensible to the initiated.
Third, it's always important to identify the 'real' intended audience. While the declared audience of a company's annual report nominally includes all 'stakeholders' (I'm using this BW in its true sense), the 'real' target audience of some sections of may be far smaller. More on this later.
This blog focuses on a small niche in the language services market, namely the adaptation between French and English (and to some extent other language pairs) of technical journalism for clients who seek to influence a clearly definied readership. Typical projects include website localisation, press releases and technical articles designed to shape opinions rather than simply inform. My blog is also a repository for occasional items of interest to translators and linguists in general.
ChatGPT, a drafting aid for translation by emulation
On 17 October 2011, I published the first of two posts summarising my general approach to the type of translation/adaptation services I was ...
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OSASCOMP = Opinion, Size, Age, Shape, Colour, Origin, Material, Purpose QOSASCOMP = Quantity, Opinion, Size, Age, Shape, Colour, Origin, ...
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Under the heading How To Do World Domination Right: 5 Tips For Better Localization , Jessica Stillman, a contributor to the Forbes blog , p...
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I've been looking for comments and information on the trend adopted by some newspapers and magazines regarding kickers, straplines, or w...