He uses a Dilbert strip as an attention grabber:
For the ambitious business professional looking to get ahead in the industry.I can certainly understand the motivation given the number of times, when translating corporate gobbledegook, that I have been unable to fathom how so many authors manage to put so much jargon into a single sentence. Still, I think that the corporate bullshit generator is guilty of a degree of overkill given that many of the words listed are often used perfectly well.
Dazzle all the execs at your next business meeting...
Create your own corporate BS catch phrase!