07 March 2017

Transcreation, examples from an online newsletter, #4

Compare:
French: Un projet de ferry à hydrogène pour les îles du Ponant
English: Nøé: Barillec’s zero emissions vessel

The original focuses on the technology and the ferry service that will use it.
The English focuses on the companies and the aim of the new technology.

Transcreation: Different readership, different approach.

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