Blog posting on the Sofitel slogan "Life is Magnifique".
This blog links to another on "The Little Book of Transcreation" available form Amazon. Transcreation is a close ally of translation by emulation.
These postings take some of the points made under "Product naming in Europe, take #2" below further.
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OSASCOMP = Opinion, Size, Age, Shape, Colour, Origin, Material, Purpose QOSASCOMP = Quantity, Opinion, Size, Age, Shape, Colour, Origin, ... -
I've been looking for comments and information on the trend adopted by some newspapers and magazines regarding kickers, straplines, or w... -
It's a good question. Attempts to explain what is meant usually get bogged down after just a few paragraphs. So how about explaining ...
