Columnist Christopher Caldwell makes some good points in an article in today's FT entitled The French are right to resist Global English (aka 'Globish').
On the impact that Globish, or a university-level dialect thereof, may be having on today's students, he says: "When universities ... teach classes in global English ... the net effect can be to turn these varied young people into extremely unvaried adults. Language shapes mentalities – how deeply is harder to say. But the spread of English may be limiting our ability to think in different ways."
For into-English translators and translation buyers, this also raises the question Translation into what sort of English?
If anyone in the blogosphere is aware of any reliable studies as to what sort of English is likely to have the greatest -- or the least -- impact on various categories of L2 readers (say, engineers in southeast Asia or naval officers in the Middle East), please let me know.
This blog focuses on a small niche in the language services market, namely the adaptation between French and English (and to some extent other language pairs) of technical journalism for clients who seek to influence a clearly definied readership. Typical projects include website localisation, press releases and technical articles designed to shape opinions rather than simply inform. My blog is also a repository for occasional items of interest to translators and linguists in general.
18 February 2012
ChatGPT, a drafting aid for translation by emulation
On 17 October 2011, I published the first of two posts summarising my general approach to the type of translation/adaptation services I was ...
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OSASCOMP = Opinion, Size, Age, Shape, Colour, Origin, Material, Purpose QOSASCOMP = Quantity, Opinion, Size, Age, Shape, Colour, Origin, ...
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Under the heading How To Do World Domination Right: 5 Tips For Better Localization , Jessica Stillman, a contributor to the Forbes blog , p...
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I've been looking for comments and information on the trend adopted by some newspapers and magazines regarding kickers, straplines, or w...