Today, FT columnist Lucy Kellaway praised Royal Bank of Scotland chief executive Stephen Hester for plain language and avoiding hyperbole. Among other points, Lucy highlighted Hester's use of 'good' and 'purposeful' while pointing out the latter's strengths over the tired, worn and essentially dishonest 'passionate'.
Hear, hear! Lucy.
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OSASCOMP = Opinion, Size, Age, Shape, Colour, Origin, Material, Purpose QOSASCOMP = Quantity, Opinion, Size, Age, Shape, Colour, Origin, ... -
Under the heading How To Do World Domination Right: 5 Tips For Better Localization , Jessica Stillman, a contributor to the Forbes blog , p...
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I've been looking for comments and information on the trend adopted by some newspapers and magazines regarding kickers, straplines, or w...