15 September 2011

TAUS survey at FIT 2011 conference

For translators: 
From a TAUS article on a survey conducted at the 2011 FIT conference:

High-quality translation will gain recognition

As machine translation becomes so universally available, it is clear that there isn’t just one single translation of a text that fits all. To differentiate their product offerings and appeal to specific customer groups, buyers will recognize the need for high-quality translation - call it personalization, transcreation or hyper-localization. This means that, machines will not replace human translators.

On the contrary, non-perfect MT output will stimulate the need for high-quality translation in a broad range of communication situations. The challenge we face as an industry is to agree on the criteria and the measurements for the level of quality that is needed for each situation. Sometimes MT is simply not an option. Sometimes MT is the only option. 


and

Translation becomes a business of choices

...
Today, you can choose to be a ‘boutique’ translator, specializing in a domain and providing hyper-localization or transcreation services. In this case, you will drift away from the original concept of a translator once you start specializing in your domain. You may be asked to create local content instead of translating text written for a different culture. 

No comments:

Post a Comment

Translation and disruption #5

If the translation industry is indeed on the brink of disruptive innovation some of the things that may happen could include: change will ...