07 December 2013

Marcom

​'Marcom' (or 'marcomm') stands for 'marketing communications', a term I only learned recently. Wikipedia has an introductory article here and WhatIs.com has a definition here. The WhatIs definition reads, in part: Marcom is targeted interaction with customers and prospects using one or more media.

As a long-time freelance translator working for French groups in the defence and advanced technology sectors, the thing I find interesting about this concept is simply the close connection between the words 'marketing' and 'communications' (as in 'corporate communications'). One of the mysteries associated with ​​working for​ ​the ​corporate communications​ ​departments of ​such groups ​is​ ​​that freelance language service providers are seldom if ever in a position to exchange information with product marketing teams​. This means that it is generally impossible to​ ​​discuss ​product​ designations ​and descriptions​ ​in different languages, ​obtain background information on product names, ​and so forth.


Sounds incredible doesn't it? But I can assure you that it's true. I could write pages about the consequences, but it might be best if I simply leave it to your imagination.

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