19 December 2013

Value proposition

To promote the client's products, services and image by applying best practice in English-language technical journalism and communication to each and every project. To this end, I translate more for my client’s customers and prospects than for my clients per se. This often involves taking considerable liberties compared with conventional approaches to technical translation. (This applies to publications intended to promote the client’s products, services and image, directly or indirectly, to a clearly defined target audience.)

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A mandate to transcreate

I transcreate a regular technical journalism publication from French into English. The declared aim of this publication is to promote specif...