Like slow food

Fast food serves a purpose and has had enormous impact. Slow food serves a different public and different needs. Slow food can’t be rushed and nor can expert professional translation. Translation is a creative intellectual process and, as such takes a certain amount of time. Capacity can be increased and response times reduced, but at some point customers must choose and realise what their choice involves. Carl Honore discusses the slow movement in his TED Talk In praise of slowness.