27 May 2014

Why translation is like music

The video presentation Why Translation Is Like Music by smartling.com gives a smooth-flowing, easy-listening, pleasant-viewing explanation of the well-chosen title and much more besides.
Highly recommended.

A second video explains what the company does and how it does it.
This is translation industry marketing at its best.

American founder and CEO Jack Welde, an ex-military man and ex-pilot, explains more here.
No doubt about it, the marketing is good.
Last line: We try to do this job right!

Item #60 of 101 Things a Translator Needs to Know is entitled The sound of music.
Elsewhere the book talks about producing translations that sing.

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