The video presentation Why Translation Is Like Music by smartling.com gives a smooth-flowing, easy-listening, pleasant-viewing explanation of the well-chosen title and much more besides.
Highly recommended.
A second video explains what the company does and how it does it.
This is translation industry marketing at its best.
American founder and CEO Jack Welde, an ex-military man and ex-pilot, explains more here.
No doubt about it, the marketing is good.
Last line: We try to do this job right!
Item #60 of 101 Things a Translator Needs to Know is entitled The sound of music.
Elsewhere the book talks about producing translations that sing.
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OSASCOMP = Opinion, Size, Age, Shape, Colour, Origin, Material, Purpose QOSASCOMP = Quantity, Opinion, Size, Age, Shape, Colour, Origin, ... -
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