Brand2Global conference is an annual event designed for professionals who drive global marketing and are responsible for international market share and revenue. Come for an opportunity to learn cutting-edge techniques; and network with peers from around the world.At first glance it looked to me like more hype on another big-ticket conference.
(Standard pricing once early bird rates expire: £1250 for the full 2-day conference or £675 for a single day.)
But, then I read
- Why we shouldn't translate marketing ... and we do it anyway, by Wayne Bourland, Director of Dell's Global Localization Team in the latest issue of Brand Quarterly and
- the Influencer Insights interview with Rashmi Schaefers, SAP's Vice President, Content Services And Localization, also in the latest issue of Brand Quarterly.