Some comments on Watch Your Tone!, Why Your Company's Tone of Voice Matters, and How to Get it Right
Comment (SD): Either this is very wishful thinking or we live in different worlds.
Quote: Your customers see all your communications as parts of a whole, so you should too.
Comment (SD): Serious over-simplification. Different types of readers seek different types of documentation and have different expectations. Anyway, who can afford to have their best writers working for months on end on 'for information' documents for engineers and technicians.
Comment (SD): Agree entirely. I have blogged on precisely this several times. Most online advice on writing concerns general journalism for lay readers resulting in ill-thought-out guidelines making it more difficult to develop and apply a consistent tone or voice.
Comment (SD): Agree entirely. See The one grammar rule that really counts.
Comment (SD): Same as above.