MS style manual adopts 'voice'

'Voice' (aka 'tone') now appears to be part of the mainstream terminology in technical communication following its adoption by the Microsoft Manual of Style for technical communicators.

Key quote:

Microsoft style and voice: This chapter highlights the shift toward a lighter,
friendlier tone in Microsoft content, with succinct guidelines for writing in the
Microsoft voice.

It will be interesting to see how Microsoft's language service providers handle this if and when the manual is translated into other languages.

Elsewhere

• The Multilizer Translation Blog has listed "voice-based marketing translation" as Key trend # 3 in its Five key trends in Marketing translation for 2016.
• On 20 January, the Silver Tongue blog posted on Copy vs. content.