And, if you haven't previously consulted Lucy's Guffipedia, now is a good time to start. If avoiding corporate guff is relevant to your writing and translation services, add the Guffipedia site to the list of resources you consult when rereading.
This blog focuses on a small niche in the language services market, namely the adaptation between French and English (and to some extent other language pairs) of technical journalism for clients who seek to influence a clearly definied readership. Typical projects include website localisation, press releases and technical articles designed to shape opinions rather than simply inform. My blog is also a repository for occasional items of interest to translators and linguists in general.
04 January 2016
Lucy Kellaway's 2015 Golden Flannel Awards
Once again, Lucy Kellaway has begun the new year with an article on her Golden Flannel Awards. This year, the title is Time to get stoked by the year’s worst corporate guff. The kicker reads; Many entries in the 2015 Golden Flannel Awards made the flesh creep as well as offending eye and ear.
And, if you haven't previously consulted Lucy's Guffipedia, now is a good time to start. If avoiding corporate guff is relevant to your writing and translation services, add the Guffipedia site to the list of resources you consult when rereading.
Guffipedia: Lucy Kellaway’s dictionary of business jargon and corporate nonsense.
And, if you haven't previously consulted Lucy's Guffipedia, now is a good time to start. If avoiding corporate guff is relevant to your writing and translation services, add the Guffipedia site to the list of resources you consult when rereading.
ChatGPT, a drafting aid for translation by emulation
On 17 October 2011, I published the first of two posts summarising my general approach to the type of translation/adaptation services I was ...
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OSASCOMP = Opinion, Size, Age, Shape, Colour, Origin, Material, Purpose QOSASCOMP = Quantity, Opinion, Size, Age, Shape, Colour, Origin, ...
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Under the heading How To Do World Domination Right: 5 Tips For Better Localization , Jessica Stillman, a contributor to the Forbes blog , p...
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I've been looking for comments and information on the trend adopted by some newspapers and magazines regarding kickers, straplines, or w...