Petrichor: The name of an oil that’s released from the earth into the air before rain begins to fall. Hence, the distinct scent of rain in the air.
From the Greek “petra” (stone) and “ichor”, the ethereal blood of the gods in Greek mythology.
For more, see this IFLS article or Nature of Argillaceous Odour (metered paywall) by I J Bear & R G Thomas of CSIRO Division of Mineral Chemistry, Melbourne, Australia.
This blog focuses on a small niche in the language services market, namely the adaptation between French and English (and to some extent other language pairs) of technical journalism for clients who seek to influence a clearly definied readership. Typical projects include website localisation, press releases and technical articles designed to shape opinions rather than simply inform. My blog is also a repository for occasional items of interest to translators and linguists in general.
ChatGPT, a drafting aid for translation by emulation
On 17 October 2011, I published the first of two posts summarising my general approach to the type of translation/adaptation services I was ...
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OSASCOMP = Opinion, Size, Age, Shape, Colour, Origin, Material, Purpose QOSASCOMP = Quantity, Opinion, Size, Age, Shape, Colour, Origin, ...
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Under the heading How To Do World Domination Right: 5 Tips For Better Localization , Jessica Stillman, a contributor to the Forbes blog , p...
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I've been looking for comments and information on the trend adopted by some newspapers and magazines regarding kickers, straplines, or w...