04 November 2014

A revolution in defence marketing?

Article: Eurofighter turns to social media with Indonesia pitch, FT, 4 November 2014 by Ben Bland and Peggy Hollinger.

Many defence companies focus their lobbying on governments but ... Eurofighter hopes to jump ahead of its rivals by taking its sales pitch straight to the young, social-media savvy population.
Comment 1: Amazing!

Comment 2: If this takes off it could have significant impact on the importance of pithy, punchy slogans and messages by defence contractors aimed at a completely new public.

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